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Webro connects with EFACS E/8
Formed in 1981, Webro is a leading supplier of high quality cables and connectors to a wide range of sectors including broadband, satellite, TV, automotive, telecoms, security and renewables. The £14 million turnover company with a team of 24 staff supplies 1500 different lines in order sizes ranging from £150 to £20,000, to household names such as BSkyB, BBC, BT and Virgin.
Managing director Peter Edginton is the first to admit the company's business model is far from complex. "In short, we source cable from a number of different suppliers in order to supply the right cabling solutions to our customers. The only additional process that may be involved is cutting cable to specific lengths." However, each of its approximately 800 strong core customer-base expects next day access to over 1500 lines from 3.5mm to 25mm outer diameter, in lengths from 50m to 1000m. Over half of all of the 50 orders per day are standard "off the shelf" items, 40 per cent are specified to order with a further 5 per cent being completely bespoke. It's no wonder that managing stock levels and the flow of goods-in/out represent one of Webro's key business challenges.
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