Customer Relationship Management (CRM) is a business strategy for managing your company's interactions with external organisations. Exel's CRM module will enable your employees to meet the challenges they face on a daily basis. With CRM you can organise, automate and analyse all business processes to do with marketing, sales, prospects, customers, opportunities, customer service, support services, in fact any business activity in which there is interaction with a prospect or customer. By providing your users with accurate, effective information you are providing them with the tools to nurture existing customers and find and win new business.
- Know which are the most profitable and effective marketing campaigns
- Understand which is the most effective communication method for each customer
- Maximise the most profitable customers
- Customer satisfaction - which customers are most and least content
- Knowledge of which customers you can cross sell and up-sell to and with which product
An advanced and flexible CRM solution is vital to the continued success of your business.